From long-term strategy to day-to-day operations, I’ll help you navigate the digital and social media landscape.
I help clients elevate their digital presence by conducting insightful analysis to identify strategic opportunities, and achieving lasting impact through compelling, creatively-crafted content tailored to resonate across channels. By partnering to develop a strong, cohesive media strategy that anticipates challenges, I can guide you in navigating the complexities of the online, and social media landscape to cultivate an authentic, influential voice that cuts through the noise.
What I Can Provide
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Strategic Vision & High-Level Advisory
Providing strategic counsel to CEOs, government leaders, and high-profile individuals. Adept at thinking expansively to cater to sensitive nuance and protocols.
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Multi-Media Content Creation
Photography / Videography / Production for Government-Events, Speeches, Studio-based work - Food & Beverage, Tourism, Corporate, Product, Interior, Interviews, Headshots
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Social Media Management
Research, Planning, Execution/Implementation and Operations, Monitoring & Data Analysis and Insights Reporting across social media platforms.
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Workshops
Beginner & Advanced levels for corporate accounts/groups on Digital Photography, Videography, Editing, Adobe Photoshop, Lightroom.
In my career, I have had the privilege of managing and contributing to various high-profile accounts, including direct engagements with a King, a Crown Prince, and a Sheikha. These experiences afforded me a deep understanding of the nuanced demands of VIP social media management, blending global outreach with cultural sensitivity.
My expertise covers the entire spectrum of social media management, from conceptualisation and strategy development to execution and community building. Also, a key part of my work has involved CEO/Executive profiling on LinkedIn, enhancing the digital presence of leaders through targeted strategies and insightful content.
I've been responsible for crafting and curating content, defining and achieving strategic objectives, and refreshing the visual and communicative aspects of platforms to engage and expand audiences effectively, ensuring alignment with broader marketing goals and measurable impact.
Royal Hashemite Court - Jordan
HRH Crown Prince Al Hussein Bin Abdullah II
Sheikha Al Mayassa Bint Hamad Al Thani
Alat Technologies - A PIF Company
TAQA Group - Abu Dhabi, U.A.E
Emirates Water & Electricity Co. (EWEC) - Abu Dhabi, U.A.E
Abu Dhabi Airports Group - Abu Dhabi. U.A.E
The Precious Guest House - Jordan
I have a robust 15-year background in media and communications strategy, visual content creation and operations, complemented by 7 years of direct experience working within the Strategic Media & Communications departments for the Jordanian Royal Hashemite Court, and most recently, served as the Lead Media Operations Manager for Expo 2020 Dubai, spearheading the intricate coordination with government media officials and protocol teams across 200 National Day ceremonies. These immersive experience in high-stakes government affairs and public diplomacy has equipped me with an unparalleled understanding of devising marketing strategies tailored for government entities and diplomatic corps. My mission is to leverage this comprehensive expertise to consult public sector leaders and nation branding initiatives, crafting media campaigns that amplify influence while respecting protocols.